![]() HBO has been locked in a war of attrition with online pirates since airing the first season, with the stakes continually being raised. With the epic saga now concluded, we break down the online infringements that have followed in its wake and showcase how the scale of the issue has increased as the show has grown in popularity. As with any popular franchise, HBO has also had to contend with counterfeit merchandise available online. But it is also victim to trademark infringement, with the series’ signature typeface regularly being re-appropriated in unrelated advertisements and digital media, even appearing in the US president’s tweets. The franchise, valued at over US$1billion, faces pirate streams, downloads, torrents and fake DVDs. The internet is certainly dark and full of terrors for Game of Thrones’ rights holders. ![]() ![]() The global fantasy phenomenon based on George R.R Martin’s acclaimed ‘A Song of Ice and Fire’ book series, featuring kings, queens, fire-breathing dragons and an army of the undead, has long been the target of online piracy and IP infringement.
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